Tennessee Orthopaedic Alliance

Practice Liaison

US-TN-Nashville | US-TN-Nashville
1 week ago(1/9/2018 12:57 PM)
Job ID
2017-1165
# of Openings
1
Category
Marketing

Overview

At TOA, our Practice Liaison serves as the voice – and ears of the practice. They are responsible for ensuring that our practice constituencies are aware of all the excellent orthopaedic services TOA provides, and drives utilization through their efforts.  Additionally, they work to discern our patient experience, ensuring that TOA is providing an optimal experience that leads to repeat utilization and new patient growth.

Responsibilities

The Practice Liaison will have a wide range of responsibilities aimed and building on our foundation of excellent patient care and practice growth. Specifically, the Practice Liaison will be responsible for:

 

  • Developing or enhancing referral relationships with current and potential referral sources including: physicians, referral staff, emergency rooms, current patients, hospital liaison and marketing staff, and current patients.  
  • Develop, implement, and analyze methodologies to obtain feedback from current patients and referral sources to improve the patient satisfaction and drive patient retention and new patient referrals
  • Function as the voice of TOA physicians and ancillary service lines with current and potential referral sources – predominately physicians and their referral decision makers. Methodologies in this include listening to constructive or critical feedback; assessing educational opportunities regarding TOA services and quality.
  • Developing and implementing marketing campaigns and initiatives to achieve practice objectives, including marketing collateral, presentations, social media, and other learning aides to provide referral sources with the information needed to drive improved patient utilization.
  • Manage the implementation of special events, to include seminars, meetings, and presentations, some of which will be held in  morning or evenings.

Qualifications

The ideal candidate will be a high energy individual, who enjoys a fast-paced environment and rising up to the challenge of promoting TOAs excellence and full complement of services. Specifically, the qualifications include:

 

  • A college degree in marketing, business, or healthcare administration is preferred
  • Demonstrated success in business development or sales, with a strong preference for healthcare and orthopaedic practice preferred.
  • Prior experience working with physicians is required, including the ability to shadow TOA physicians and gain a fluency in orthopaedics, TOA services, and the TOA scheduling process.
  • Exceptional communication skills and the ability to effectively work with TOA physicians, referring physicians, and other referral sources – with the demonstrated capacity to adjust the communication message or vehicle to increase effectiveness with the target audience.
  • Success in being able to take patient and referral source feedback, analyze the information and data, and translate that information into a strategic approach to promote TOA and increase patient utilization
  • Tenacious and high energy, with a desire to focus on the goal and working diligently to achieve the results
  • Detail orientation, with successful analysis of patient feedback, trends, and data, with an emphasis of meticulously logging activity and correlating activity to results
  • Prioritization and project management, with the demonstrated capacity to balance competing priorities, multiple projects and initiatives, and the effective time and resource management required for them.
  • Must be willing to spend a significant amount of time in travel from location to location within the identify territory, promoting TOA and its services.

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